Description

There are certain thought patterns that major companies use to build their marketing strategy. Even with minimal budgets, a small business can duplicate the patterns for success.

Tom Parsons is a local marketing strategist for businesses and best-selling author of Lead or Bleed: The Proven Guide to Building Local Marketing Funnels and Getting Leads. Originally trained as a teacher, Tom's 25 years in marketing and advertising in dozens of markets in the U.S. has either put him in front of marketers looking for better results or ad sales people looking for a better way to help their clients succeed. He and his wife Alica have 4 grown Celina Bobcats and live and work in our historic downtown.

Jill Parsons is the Founder and CEO of Media High Ground, a full-service advertising agency that helps growth-minded businesses turn their marketing investments into measurable results. She began her career designing for local businesses at just 15 years old and launched her agency in 2023 around a simple belief: great marketing starts with understanding people.

Jill partners with business owners to align brand strategy, advertising, sales, and customer experience, helping companies grow with intention and lasting impact. She is passionate about supporting entrepreneurs, strengthening local businesses, and building brands that create meaningful, long-term success.